Basic Marketing Custom Edition Texas A&M Commerce

A customized version of Perreault, Cannon and McCarthy (2011), Basic Marketing (customized version): A Marketing Strategy Planning Approach, 18th edition (ISBN: 978-0-07-757798-8), McGraw-Hill Irwin, Chicago, IL, will be utilized in all MKT 521 sections. This customized book is SIGNIFICANTLY cheaper when compared to buying the 18th edition in its entirety (ISBN is 978-0-07-352995-0)