Fashion Marketing, Student Edition (Glencoe Marketing Series)

Glencoe Marketing Series: Fashion Marketing focuses on fashion marketing, management, and merchandising. Developed to meet state standards and objectives, the Glencoe Marketing Series books have been developed for secondary students taking Marketing II courses. Designed as stand-alone, semester-length texts, books in the Glencoe Marketing Series also function as supplemental texts for Marketing I courses that may use Glencoe Marketing Essentials.