The Effective Use of Advertising Media: A Practical Guide
Book Details
Author(s)
Martyn P. Davis
Publisher
Random House Business Books
ISBN / ASIN
0091429706
ISBN-13
9780091429706
Sales Rank
#14,549,943
Marketplace
United States 🇺🇸
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Description
This down to earth, easy to use reference book sets out clearly the range of advertising media available, examines the research and services associated with each, and shows how to evaluate media when making an advertising decision.
