Essentials of Finance: An Integrated Approach
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Book Details
Author(s)George W. Gallinger, Jerry B. Poe
PublisherPrentice Hall College Div
ISBN / ASIN0130135666
ISBN-139780130135667
Sales Rank5,302,819
MarketplaceUnited States 🇺🇸
Description
This work attempts to integrate the principle managerial finance material with financial markets, investments and substantial material from primarily marketing, accounting and economics. This is in recognition of the fact that the students who take this class are mostly business students who will need to study a wide range of subjects during their degree and who will not necessarily be specializing in finance once they leave. The text has a pyramid structure, starting with broad macrofinance topics, making a logical progression towards the later chapters. International finance is integrated throughout not relegated to separate chapters or boxes. This work is intended for use on undergraduate courses in introductory finance, financial management and corporate finance.
