Advertising: Principles and Practice
Book Details
Publisher
Prentice-Hall
ISBN / ASIN
0130162051
ISBN-13
9780130162052
Sales Rank
#8,657,205
Marketplace
United States 🇺🇸
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Description
Providing a foundation of definitions, concepts and relationships relevant to advertising, this book examines advertising as an integral part of the marketing strategy. Case studies and audio and video examples of key concepts are used, and an instructors manual is available.
