Services Marketing: People, Technology, Strategy (4th Edition)
124.00
USD
Book Details
Author(s)
Christopher Lovelock
Publisher
Prentice Hall
ISBN / ASIN
0130173924
ISBN-13
9780130173928
Sales Rank
#4,016,483
Marketplace
United States 🇺🇸
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Description
For graduate-level/MBA courses in Services Marketing. Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for an exceptionally broad range of service categories and industries. Strong managerial and strategic focus.
