MBA in a Nutshell

Learn the core concepts taught in the nation's most prestigious MBA schools - places like Harvard, Wharton and Stanford - using this easy-to-understand and enjoyable book by Dr. Milo Sobel. MBA in a Nutshell is chock-full of practical examples, actual formulas, concepts and skills you can put to work in the real world to help your company - and enhance your career. If pressed, most MBAs will grudgingly admit 90% of their homework and lectures were a waste of time. MBA in a Nutshell gives you the nuts-and-bolts of marketing and product management, accounting and finance, management, strategic planning and more. You'll easily learn how to: - Accelerate and increase incoming cash flow - Assess and rank investment opportunitites - Evaluate company performance using financial statements and key ratios - Draft a strategic plan - Learn how to turn soft, fuzzy forecasts into more reliable estimates - Find ways to increase revenues, reduce costs and dramatically increase profits - And much more!