Now Is Too Late: Survival in an Era of Instant News

Whoever you are, whatever institution or corporation you represent, your reputation can be destroyed overnight. Feeding frenzies like Enron/Andersen and Firestone/Ford point to a new "post-media" world where traditional crisis management is no longer enough: where attacks can come from anywhere; and your key constituents expect direct, straight answers, without traditional journalistic intermediaries. In Now is Too Late, Gerald R. Baron shows executives and PR professionals precisely how the rules have changed: why public discourse has turned so ugly; why you're probably wearing the black hat, whether you have done anything wrong or not; and why the globalization movement makes you an even juicier target. Next, he offers a complete roadmap for defending yourself--beginning with effective actions you must take now, before you're under attack. Discover how to build reputation equity in today's new environment; how to survive the maelstrom through clear thinking and clear strategy; and how to recover your reputation in the days, weeks, and months that follow a PR crisis.