Introduction to Behavioral Research on the Internet

This book explains how to conduct psychological research via the WWW, and outlines everything needed to get started—including HTML, data analysis with SPSS and Excel, and research design. It contains many examples ready to use on the Web, with brief discussions of the psychological theories being tested. Coverage includes the use of HTML Forms, a basic introduction to both Excel and SPSS, decision making research and data analysis, the use of SurveyWiz and factorWiz, impression formation, Heider's theory of balance in social relations, psychophysical stimuli, Bayes Theorem, JavaScript, and Polyform. For those involved in behavioral research, interested in exploring a new medium with many advantages over traditional research methods.