Failsafe Strategies: Profit and Grow from Risks that Others Avoid

In the 1990s, in the name of "revolutionary business models," businesses tookon massive risks almost without concern. They were burnt -- badly. Today,many companies have become powerfully averse to taking the risks that areessential to long-term success. Now, there's a whole new way to think aboutrisk: one that liberates you to act, while protecting you against danger. Dr.Sayan Chatterjee shows how to identify high-risk high return opportunities, andthen systematically manage and reduce those risks up front, as you design yourinitiative...not after you operationalize it. Chatterjee draws his decade ofbreakthrough research on business research: work that's been recognized byinstitutions ranging from the Harvard Business School to the London Schoolof Economics. Using his techniques, you can safely pursue opportunities yourcompetitors will walk away from -- and sustain profit growth far into thefuture.