Marketing of High-Technology Products and Innovations (2nd Edition)
Book Details
Publisher
Prentice Hall
ISBN / ASIN
0131411683
ISBN-13
9780131411685
Availability
Usually ships in 1-2 business days
Sales Rank
#1,926,947
Category
Business & Economics
Marketplace
United States 🇺🇸
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Description
For upper-level undergraduate and graduate courses in High Tech Marketing and Innovation. This thoroughly updated text presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment. Ideal for undergraduate/graduate elective courses in Marketing of High-Tech Products, as well as 'technology centric' courses in Marketing Management, Business-to-Business Marketing and New Products.
