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Managing Customers as Investments: The Strategic Value of Customers in the Long Run

AuthorSunil Gupta, Donald Lehmann
PublisherFT Press
CategoryBusiness & Economics
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Book Details

Author(s)Sunil Gupta, Donald Lehmann
PublisherFT Press
ISBN / ASIN0131428950
ISBN-139780131428959
CategoryBusiness & Economics
MarketplaceUnited States  🇺🇸

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