Cultural Dimension of International Business, The Buy on Amazon
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Cultural Dimension of International Business, The

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Book Details
Author(s) Gary P. Ferraro
Publisher Prentice Hall
ISBN / ASIN 0131460692
ISBN-13 9780131460690
Availability Usually ships in 24 hours
Sales Rank #11,237,604
Marketplace United States 🇺🇸
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Description
Appropriate for the Anthropology of Business course taught in Anthroplogy or as a supplement to the International Business course taught in Business Management departments.This text demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business, and offers a conceptual framework for understanding the cultural dimension of the international business arena.
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