Strategic Management and Competitive Advantage: Concepts and Cases
164.80
USD
Book Details
Author(s)
Jay Barney, William Hesterly
Publisher
Prentice Hall
ISBN / ASIN
0131542745
ISBN-13
9780131542747
Sales Rank
#808,478
Marketplace
United States 🇺🇸
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Description
For strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.
