Marketing Research: Update Edition with SPSS 12.0 (4th Edition)

For the introductory marketing research course. The best-selling undergraduate level marketing research textbook has been upgraded! Every copy of this Update Edition includes SPSS(R) Student Edition 12.0, whereas most other books offer only version 11.0. The authors also updated the full-color, annotated SPSS screen captures and key-strokes that appear in the text (Chapter 20).