Marketing Research: Update Edition with SPSS 12.0 (4th Edition)
153.33
USD
Book Details
Author(s)
Alvin C. Burns, Ronald F. Bush
Publisher
Prentice Hall
ISBN / ASIN
0131643967
ISBN-13
9780131643963
Sales Rank
#7,605,363
Marketplace
United States 🇺🇸
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Description
For the introductory marketing research course. The best-selling undergraduate level marketing research textbook has been upgraded! Every copy of this Update Edition includes SPSS(R) Student Edition 12.0, whereas most other books offer only version 11.0. The authors also updated the full-color, annotated SPSS screen captures and key-strokes that appear in the text (Chapter 20).
