Marketing: Introduction

Available through CourseCompass, Blackboard, and WebCT, classroom resources for students available in one spot. Resources include: * Additional quizzing * Case Pilot to aid in analyzing cases * Marketing Toolkit: Interactive Modules to aid in review of understanding key concepts * Marketing Updates: Bringing current articles to the classroom * Much More...OneKey requires an access code. Please contact your local sales representative for the correct ISBN. Codes may also be purchase seperately at www.prenhall.com/marketing.