The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition)
91.50
USD
Book Details
Author(s)Thomas T. Nagle, John E. Hogan
PublisherPearson Prentice Hall
ISBN / ASIN0131856774
ISBN-139780131856776
Sales Rank132,619
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description
For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.
More Books in Business & Economics
