The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition)
91.50
USD
Book Details
Author(s)
Thomas T. Nagle, John E. Hogan
Publisher
Pearson Prentice Hall
ISBN / ASIN
0131856774
ISBN-13
9780131856776
Sales Rank
#132,619
Category
Business & Economics
Marketplace
United States 🇺🇸
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Description
For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.
