Marketing: An Introduction / Gary Armstrong, Philip Kotler

Book Cover Marketing: An Introduction
List Price: $153.33
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/ Gary Armstrong, Philip Kotler
Publisher: Prentice Hall
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Sales Rank: 931883
ISBN-10: 0131865919
ISBN-13: 9780131865914


How do we get you moving? By placing you--the customer--in the driver's seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy. Fasten your seatbelt. Your learning journey starts here! www.prenhall.com/kotler
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