Selling Today: Creating Customer Value and ACT! CRM Software Pkg (10th Edition)

For the Introductory level course in personal selling, sales, and/or tele-course in selling.

 

Selling Today is a best-selling sales textbook because it integrates the concept of customer value at every step of the selling process. The tenth edition builds on the delivery of customer value by offering time-proven fundamentals and practical practices needed to succeed in today's world of sales and marketing.