Advertising (8th Edition)

Name: Advertising (8th Edition)
Author: Sandra Moriarty, Nancy D Mitchell, William D. Wells
ISBN: 9780132224154

AuthorSandra Moriarty, Nancy D Mitchell, William D. Wells

PublisherPrentice Hall

CategoryBusiness & Economics

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Book Details

Author(s)Sandra Moriarty, Nancy D Mitchell, William D. Wells

PublisherPrentice Hall

ISBN / ASIN0132224151

ISBN-139780132224154

Sales Rank155,119

CategoryBusiness & Economics

MarketplaceUnited States 🇺🇸

Description

Moriarty teaches students about effective marketing.

The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation.

For advertising professionals and business students concentrating in marketing or advertising.

Advertising (8th Edition)

Book Details

Description

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