Advertising (8th Edition)
207.00
USD
Book Details
Publisher
Prentice Hall
ISBN / ASIN
0132224151
ISBN-13
9780132224154
Sales Rank
#155,119
Category
Business & Economics
Marketplace
United States 🇺🇸
Ratings & Reviews
No reviews yet — be the first!
No reviews yet.
Description
Moriarty teaches students about effective marketing.
The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation.
For advertising professionals and business students concentrating in marketing or advertising.
