SGML: The Billion Dollar Secret

Helps corporations use SGML to create and exchange information in ways that are dramatically more cost-effective -- and offer significant new business opportunities.Introduces new ways to think about documents -- and how SGML uses this new paradigm to reduce costs and present new opportunities. Shows the limitations of word processors and desktop publishing systems, and how SGML helps overcome them. Presents detailed case studies at Sybase, Grolier, United Technologies' Sikorsky Aircraft Corporation, and Mobil Corporation, as well as the SGML implementation used by the semiconductor industry's Pinnacles Initiative. Presents the lessons that can be learned from these case studies, and shows where to go from here. For document managers, project leaders, CIOs, directors of MIS, and anyone responsible for managing large amounts of information within an organization.