Principles of Operations Management (7th Edition)

KEY BENEFIT: This text allows students to apply what they’ve learned to real company challenges and best practices by offering a multitude of problems in the text and integrated case studies on video.
KEY TOPICS: Its coverage includes an extensive amount of service applications and firms to give students an in-depth look at operations in the real world.

MARKET: For general business students interested in operations management and gaining the fundamental working knowledge of a firm.