Integrated Advertising, Promotion and Marketing Communications (5th Edition)
Book Details
Author(s)
Kenneth E. Clow, Donald E. Baack
Publisher
Prentice Hall
ISBN / ASIN
0132538962
ISBN-13
9780132538961
Availability
Usually ships in 24 hours
Sales Rank
#569,562
Category
Paperback
Marketplace
United States 🇺🇸
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Description
Examine advertising and promotions through the lens of integrated marketing communications.
The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.
The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.
