Marketing: An Introduction, Fourth Canadian Edition with MyMarketingLab (4th Edition)

Put on your parka and get ready to follow Canada Goose, a manufacturer of high quality outerwear in Canada, and witness how they create customer value and sustainable marketing.

The most student-centred resource available in the market is back with a new edition and exciting new features.  A new smartphone feature encourages students to scan, ScanLife Bar Codes at the beginning and end of each chapter bringing them to a companion website with a wealth of more resoruces, including MyLab on the Go.