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Strategic Marketing Problems: Cases and Comments, 13th Edition

AuthorRoger A. Kerin
PublisherPearson
CategoryBusiness & Economics
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Book Details

Author(s)Roger A. Kerin
PublisherPearson
ISBN / ASIN0132747251
ISBN-139780132747257
AvailabilityIn Stock.
Sales Rank93,969
CategoryBusiness & Economics
MarketplaceUnited States  🇺🇸

Description

Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.

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