E-Marketing
Book Details
Author(s)Judy Strauss, Raymond Frost
PublisherGardner Press
ISBN / ASIN0132806460
ISBN-139780132806466
CategoryInternet marketing
MarketplaceUnited Kingdom 🇬🇧
Description
Traditional marketing coverage with an e-marketing twist.
Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing.
The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.
Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing.
The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.
More Books in Internet marketing
