The Practice of Public Relations (12th Edition)

Pairing Fraser Seitel s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an in-your-face Public Relations textbook.

The 12th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today s world of public relations including heavy emphasis on social media and ethics.