Strategy: A View from the Top (An Executive Perspective)
Book Details
Author(s)
De Kluyver, Cornelis A.
Publisher
PEARSON EDUCATION
ISBN / ASIN
013604140X
ISBN-13
9780136041405
Availability
Only 1 left in stock - order soon.
Sales Rank
#6,682
Category
Paperback
Marketplace
United States 🇺🇸
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Description
This text is a short, up-to-date, practitioner oriented guide to strategy formulation for the established executive.
This edition focuses on strategic “ecosystems,” global tectonics, formulating a base unit strategy, global strategy formulation, shaping the portfolio, and managing the portfolio.
This is intended for practicing executives getting ready to assume executive responsibilities.
