The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
77.67
USD
Book Details
Publisher
Prentice Hall
ISBN / ASIN
0136106811
ISBN-13
9780136106814
Sales Rank
#129,723
Category
Business & Economics
Marketplace
United States 🇺🇸
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Description
A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.
The Strategy and Tactics of Pricing shows readers how to manage markets strategically–rather than simply calculate pricing based on product and profit–in order to improve their competitiveness and the profitability of their offers.
The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets.
The Strategy and Tactics of Pricing shows readers how to manage markets strategically–rather than simply calculate pricing based on product and profit–in order to improve their competitiveness and the profitability of their offers.
The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets.
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