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Services Marketing: People, Technology, Strategy

Name: Services Marketing: People, Technology, Strategy
Author: Christopher H. Lovelock, Jochen Wirtz
ISBN: 9780136107217

AuthorChristopher H. Lovelock, Jochen Wirtz

PublisherPrentice Hall

CategoryBusiness & Economics

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Book Details

Author(s)Christopher H. Lovelock, Jochen Wirtz

PublisherPrentice Hall

ISBN / ASIN0136107214

ISBN-139780136107217

AvailabilityUsually ships in 1-2 business days

Sales Rank228,971

CategoryBusiness & Economics

MarketplaceUnited States 🇺🇸

Description

The fundamentals of services marketing presented in a strategic marketing framework.

Organized around a strategic marketing frameworkServices Marketing guides readers into the consumer and competitive environments in services marketing.

The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

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Services Marketing: People, Technology, Strategy

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