Organizational Buying Behavior (Foundations of Marketing)
11.95
USD
Book Details
Author(s)
Frederick E. Webster, Yoram Wind
Publisher
Prentice Hall
ISBN / ASIN
0136409539
ISBN-13
9780136409533
Sales Rank
#1,791,109
Category
Industrial procurement
Marketplace
United States 🇺🇸
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Description
Organization buying is the decision-making process by which formal organizations establish the need for purchased products and services and identify, evaluate, and choose among alternative brands and suppliers.
