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Persuasion: The Art of Influencing People / James Borg | |
Publisher: FT Press | |
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Sales Rank: 1228217 | |
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Persuade Anyone!
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Gain the ULTIMATE competitive advantage—at work and in life!
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Master the 7 ESSENTIAL SKILLS that win hearts and minds!
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Practical, easy, effective!
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We all know people who are incredibly persuasive. With effortless charm, they manage to somehow gain our trust, interest, and support, time and time again. Is it a gift they are born with? Is it all an illusion?
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No, it’s the art of persuasion, and you can learn it too.
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Based on years of analyzing the behaviors and mind-sets of the most persuasive people around, Persuasion gives you the magic formula to master the power of persuasion—the ultimate way to achieve success in work and life.
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Introduction    xv
Chapter 1: The Power of Persuasion: How Empathy and Sincerity Work Wonders for You    1
Chapter 2: Being a Good Listener: Why Listening Is So Crucial    11
Chapter 3: Attention, Please: Keeping Attention Where You Want It    27
Chapter 4: Know Your Body Language: How to Read Nonverbal Signals from Others and Send Out the Right Ones    47
Chapter 5: Memory Magic: The Impact of Good Recall and Simple Tips to Improve Your Memory    71
Chapter 6: Make Words Work for You–The Power of Psycholinguistics: Success Can Depend on Saying the Right Thing at the Right Time    97
Chapter 7: Telephone Telepathy: Learn to Use the Telephone to Your Best Advantage and Read Situations Better 117
Chapter 8: Negotiating for Mutual Benefit: Understand the Psychology Involved to Achieve the Best Possible Result    147
Chapter 9: “Difficult†People (and Their Behavior): Who Are They?     177
Chapter 10: The Personality Spectrum: How to Identify Successfully and Deal with Different “Typesâ€Â     191
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