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Fame and Fortune: How Successful Companies Build Winning Reputations
Book Details
PublisherFT Press
ISBN / ASIN0137144415
ISBN-139780137144419
AvailabilityUsually ships in 24 hours
Sales Rank783,098
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description
Companies with strong reputations are better able to attract customers, investors, and quality employees, and survive crises that would destroy weaker firms. This text shows how to measure a company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term.










