Fame and Fortune: How Successful Companies Build Winning Reputations
Book Details
Author(s)
Charles J. Fombrun, Cees B. M. Van Riel
Publisher
FT Press
ISBN / ASIN
0137144415
ISBN-13
9780137144419
Availability
Usually ships in 24 hours
Sales Rank
#783,098
Category
Business & Economics
Marketplace
United States 🇺🇸
Description
Companies with strong reputations are better able to attract customers, investors, and quality employees, and survive crises that would destroy weaker firms. This text shows how to measure a company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term.
