Basic Marketing Research & Qualtrics Pkg (3rd Edition)
214.00
USD
Book Details
Author(s)
Naresh K. Malhotra
Publisher
Prentice Hall
ISBN / ASIN
013715593X
ISBN-13
9780137155934
Sales Rank
#1,304,001
Marketplace
United States 🇺🇸
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Description
For undergraduate-level courses in Marketing Research.
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
