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This innovative reader-centered rhetoric uses an inductive approach and a “building†metaphor to stress activity over concepts by continuously tying abstract conceptual learning to practical application. Offers a lively, informal writing style and an easy-to-understand “building†metaphor throughout. Features Application exercises with practical use and relevance to the concept under discussion. Includes internet information tied to but not into the composition process. An invaluable workbook/reference book for any professional seeking to polish his/her writing style.