E-Commerce 2012: Business, Technology, Society
269.99
USD
Book Details
Author(s)
Kenneth C. Laudon, Carol Guercio Traver,
Publisher
Prentice Hall
ISBN / ASIN
0138018812
ISBN-13
9780138018818
Sales Rank
#669,653
Category
Business & Economics
Marketplace
United States 🇺🇸
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Description
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.
