Principles, Elements, and Types of Persuasion
Book Details
Author(s)
James Benjamin
Publisher
Wadsworth Publishing
ISBN / ASIN
0155023551
ISBN-13
9780155023550
Availability
Usually ships in 24 hours
Sales Rank
#2,874,673
Marketplace
United States 🇺🇸
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Description
In this text, the author emphasizes practical applications as students master the research and theories of persuasion. By acknowledging that both rhetorical and behavioral theories contribute to the understanding of persuasion, this text blends production and consumption of persuasion.
