When Firms Change Direction
Book Details
Publisher
Oxford University Press
ISBN / ASIN
0195136438
ISBN-13
9780195136432
Availability
Usually ships in 24 hours
Sales Rank
#3,637,072
Category
Business & Economics
Marketplace
United States 🇺🇸
Description
Firms within the same competitive environment (industry) respond in different ways to changing environmental (competitive) conditions. The authors of this book argue that the strategy field has not found answers to the questions that flow from this observation. They answer these questions by using what they call a "cognitively anchored theory of strategic change."
