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Retail Management

Name: Retail Management
Author: Chetan Bajaj, Nidhi Varma, Rajneesh Tuli Arya
ISBN: 9780195669862

Author Chetan Bajaj, Nidhi Varma, Rajneesh Tuli Arya

Publisher OUP India

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Book Details

Author(s) Chetan Bajaj, Nidhi Varma, Rajneesh Tuli Arya

Publisher OUP India

ISBN / ASIN 019566986X

ISBN-13 9780195669862

Sales Rank #13,429,178

Marketplace United States 🇺🇸

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Description

This comprehensive textbook, tailored to meet the needs of MBA students studying retail management in India, contains detailed analysis of marketing management, market segmentation as well as product and brand management strategies. The text is fully supported by numerous examples and charts and diagrams.