Managerial Economics: Principles and Worldwide Applications

Managerial Economics: Principles and Worldwide Applications is designed for the standard undergraduate and graduate courses in managerial economics in most business and some economic programs. It offers complete coverage of all topics usually encountered in actual managerial decision making. This textbook uses the theory of the firm to integrate and link economic theory, decision sciences, and the functional areas of business. It shows how all of these topics are crucial components of managerial decision making.