Marketing South African Tourism
Book Details
Author(s)
Richard George
Publisher
Oxford University Press, USA
ISBN / ASIN
0195982150
ISBN-13
9780195982152
Availability
Usually ships in 24 hours
Sales Rank
#7,179,827
Category
Business & Economics
Marketplace
United States 🇺🇸
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Description
The text familiarizes the reader with the tourism industry in South African - its statistics, trends, main organizations and role-players. Each chapter is followed by a case study set in a Southern African environment. The new edition makes particular reference to the 2010 FIFA World Cup. The book has updated statistics, new case studies and a brand new chapter on corporate social responsibility.
