Foundations of Corporate Success: How Business Strategies Add Value
Book Details
Author(s)
John Kay
Publisher
Oxford University Press
ISBN / ASIN
019828781X
ISBN-13
9780198287810
Availability
Usually ships in 24 hours
Sales Rank
#1,937,405
Marketplace
United States 🇺🇸
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Description
How did BMW recover from the verge of bankruptcy to become one of the Europe's strongest companies? Why did Saatchi and Saatchi's global strategy bring the company to its knees? Why has Philips outstanding record in innovation not been translated into success in the market? What can be learned from the marriage contract about the conduct of commercial negotiations? These are some of the questions addressed as John Kay asks What makes a business successful?
