Managing And Shaping Innovation

Managing Innovation analyzes the importance of innovation in the practice of successful manufacturing and service-based organizations in the public, private, and volunteer sectors in a sectoral, national, and global context. It examines innovation as a managerial, social, political, and emotional process. The text is reinforced by chapter summaries, case studies, review questions, and a companion website. It is ideal for advanced undergraduate courses in business, engineering, and computer science management.