The Business Environment: Themes and Issues in a Globalizing World
Book Details
Author(s)Wetherly, Paul
PublisherOxford University Press, USA
ISBN / ASIN0199661383
ISBN-139780199661381
AvailabilityIn Stock.
Sales Rank3,664,938
MarketplaceUnited States 🇺🇸
Description
The third edition of this successful text builds on its unique and stimulating approach to the business environment, expanding its well-received structure to encompass a more international perspective. Part One outlines the classic 'PESTLE' structure, while Part Two explores key issues such as globalization, sustainability, equal opportunities, and entrepreneurship. Written in a highly engaging and accessible style, the book introduces students to critical thinking via the 'stop and think' boxes. The coherent themes running throughout the book enable students to gain a holistic understanding of the business environment with an integrated global focus.
