Accouting: A Smart Approach

Engaging and lively, clear and practical, Accounting: a Smart Approach 2e brings accounting to life for both lecturers and students. Developed specifically with non-specialist students in mind, it addresses key questions that students might have: How is accounting relevant to business? What does this have to do with real life? How will this help me after my course?Following the global success of the first edition, Accounting: A Smart Approach 2e continues this fresh and effective approach to accounting for non-specialists, using a running case study to help students to understand the relevance of accounting alongside their wider studies: Sam Smart is the budding entrepreneur who forms the basis of the case study at the heart of this book. We follow Sam as he goes from starting a small business, printing sports kits for local teams, to managing a global sports business. Throughout the course of the book he assesses the success of his business, finances day to day activities, makes pricing decisions, opens new branches, looks at cash flow, and facilitates planning, control, and investment.