Strategic Management and Business Policy: Entering 21st Century Global Society
115.00
USD
Book Details
Author(s)
Thomas L. Wheelen, J. David Hunger
Publisher
Addison-Wesley Pub (Sd)
ISBN / ASIN
0201846578
ISBN-13
9780201846577
Sales Rank
#1,148,233
Category
Business planning
Marketplace
United States 🇺🇸
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Description
This text provides the Strategic Management and Business Policy student with a presentation of traditional and new strategic management topics. These topics include: corporate governance, hypercompetition, competitive strategy, outsourcing, mass customization, technology, international issues, environmental trends and ethics.
