Public Relations: Strategies and Tactics (10th Edition)
Book Details
Author(s)
Dennis L. Wilcox, Glen T. Cameron
Publisher
Pearson
ISBN / ASIN
0205770886
ISBN-13
9780205770885
Availability
Usually ships in 1-2 business days
Sales Rank
#405,060
Category
Language Arts & Disciplines
Marketplace
United States 🇺🇸
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Description
Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.
