NEW MyCommunicationLab without Pearson eText -- Standalone Access Card -- for Media of Mass Communication (11th Edition) (Mycommunicationlab (Access Codes))

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.

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This 12 month access code card gives you access to all of MyCommunicationLab’s tools and resources. Want a complete e-book of your textbook, too? Buy immediate access to MyCommunicationLab with Pearson eText online with a credit card at www.mycommunicationlab.com.

Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.