Image Makers: Advertising, Public Relations, and the Ethos of Advocacy
Book Details
Author(s)
Robert Jackall, Janice M. Hirota
Publisher
University Of Chicago Press
ISBN / ASIN
0226389170
ISBN-13
9780226389172
Availability
Usually ships in 24 hours
Sales Rank
#3,470,960
Category
Business & Economics
Marketplace
United States 🇺🇸
Ratings & Reviews
No reviews yet — be the first!
No reviews yet.
Description
Everywhere we turn, we are exhorted to spend money, join organizations, rally to causes, or express outrage. Image Makers is a comprehensive analysis of this age of modern advocacy-from commercials to public service ads to government propaganda-and its roots in advertising and public relations.
