Gabriel Tarde On Communication and Social Influence: Selected Papers (Heritage of Sociology Series)
Book Details
Author(s)Gabriel Tarde
PublisherUniversity Of Chicago Press
ISBN / ASIN0226789713
ISBN-139780226789712
AvailabilityUsually ships in 24 hours
Sales Rank1,526,229
MarketplaceUnited States 🇺🇸
Description
Gabriel Tarde ranks as one of the most outstanding sociologists of nineteenth-century France, though not as well known by English readers as his peers Comte and Durkheim. This book makes available Tarde’s most important work and demonstrates his continuing relevance to a new generation of students and thinkers.
Tarde’s landmark research and empirical analysis drew upon collective behavior, mass communications, and civic opinion as elements to be explained within the context of broader social patterns. Unlike the mass society theorists that followed in his wake, Tarde integrated his discussions of societal change at the macrosocietal and individual levels, anticipating later twentieth-century thinkers who fused the studies of mass communications and public opinion research.
Terry N. Clark’s introduction, considered the premier guide to Tarde’s opus, accompanies this important work.
Tarde’s landmark research and empirical analysis drew upon collective behavior, mass communications, and civic opinion as elements to be explained within the context of broader social patterns. Unlike the mass society theorists that followed in his wake, Tarde integrated his discussions of societal change at the macrosocietal and individual levels, anticipating later twentieth-century thinkers who fused the studies of mass communications and public opinion research.
Terry N. Clark’s introduction, considered the premier guide to Tarde’s opus, accompanies this important work.
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